Alma Peterson

Co-FOUNDER

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Luke Greene

Co-FOUNDER

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Emily Cho

Co-FOUNDER

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How we work

Intro Title one

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Intro Title Two

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INTRO TITLE Three

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2012 - 2016

YEAR by YEAR GROWTH

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We'd love to hear from you

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Floyd Banks

I come from an education background and have been molding minds to use the skills of understanding and applying mathematics. It’s amazing to me the similarities of teaching math and UX Design.

Research is such a critical part of both. In UX Design I dig past the initial issue and look for root causes and real problems. With teaching math, I research previous performances and what is common, what needs to be addressed, and what are the real issues of not understanding material.

Analysis plays heavily into both fields. When teaching, you have to look at data and specific questions to determine what students are not understanding. You have to ask questions about what they are thinking to know if they are understanding what you are telling them. You have to fully grasp their situation. In UX Design, it is very similar. You’re analyzing to see where there is an issue. You want to see what people think and feel and if that correlates with the desired thoughts and feelings.

Iterations are key to both teaching and UX Design. No teacher has ever gotten a lesson perfectly the first time it’s been crafted. Iterations are not only year by year, but hour to hour, and student to student. There are a lot of variables that you take into account to for each topic and audience. In UX Design, you fail fast by finding where the mistakes are and making changes that hopefully fix them.

Ultimately, you’re packaging both so that your audience gets what they need in a way that is efficient and effective. My past influences my future and I’ve been honing these skills for over a decade.